VERIZON - MOTOROLA - GOOGLE: Droid Maxx Launch

The Challenge: With only six weeks until the high-profile Thanksgiving NFL broadcast, Verizon secured a last-minute media window to launch the Motorola-backed Droid Maxx. The opportunity required a complete pivot -- forcing us to rebrief teams and develop a new launch spot over the weekend.
The Solution: A fast-paced, cinematic spot featuring Ed Norton highlighted Droid's unique 48-hour battery life. I orchestrated the pitch, the production and stakeholder management across Verizon, Motorola, Google and Norton's team. My role involved leading every facet of the high-velocity shoot, including negotiating celebrity contracts, managing technical integration for the device showcase, and overseeing casting and locations. I served as the primary bridge between three of the world’s largest tech and telecom brands to ensure strategic alignment under an impossible deadline.
The Results:
- The spot successfully anchored Verizon’s Thanksgiving media blitz, reaching tens of millions of viewers during one of the year’s most-watched sporting events.
- Recognized on the global stage with a Cannes Lions Shortlist for Film Editing.